Matt’s Predicament

Matt didn’t need more time—he needed a marketing team that got weddings.

Not just someone to run ads, but a team who understood the rhythm of the industry, his creative strengths, and how to turn enquiries into bookings without burning him out.

Matt’s lead process looked like this: copy, paste, tweak.

Every new enquiry got a semi-personalised reply—and a chunk of his day. Personalisation mattered, but not at the cost of repetition. We fixed that with smart, simple automations that still felt human.

The TailorMade Solution

We built the system:

• Facebook + Instagram Ads to catch couples where they plan.
  
• Remarketing campaigns to stay top-of-mind during the decision window.
  
• A custom CRM that captured, tracked and followed up with every lead.

• Email sequences that delivered value and gently nudged toward a “yes.”

The Results

$17 per lead

27 weddings booked in 6 months

A brand that books weddings on auto-pilot while Matt does what he loves.