TailorMade Accelerate

Foundations Package

Overview

The Foundations Package is designed for early-stage wedding vendors who are looking to establish a reliable marketing and sales system. This three-month program provides the essential building blocks needed to create predictable lead generation and conversion processes, allowing newer vendors to gain a solid foothold in the competitive wedding industry.

Ideal For

This package is specifically designed for wedding professionals who:

  • Have limited experience in the wedding industry (typically 1-30 weddings total)
  • Have never run paid advertising campaigns before
  • Lack structured marketing sequences or lead pipelines
  • Currently create custom packages or sales processes for each potential client
  • Are ready to transition from sporadic bookings to a more predictable business model

Package Components

The Foundations Package includes:

1. Paid Advertising Campaign

  • Single-platform focused campaign (Meta or Google Ads)
  • Complete ad creative development
  • Strategic audience targeting specific to your wedding service
  • Campaign setup and ongoing management
  • Regular optimization to improve cost per lead

2. Client Relationship Management (CRM) System

  • Complete CRM setup customized for wedding industry sales cycle
  • Structured pipeline creation for lead tracking
  • Implementation of automated follow-up sequences
  • Training on effective CRM usage for wedding bookings

3. Email Marketing Sequence

  • Development of professional initial email sequence
  • Customized messaging aligned with your brand voice
  • Strategic follow-up schedule to nurture wedding leads
  • Templates for common client communications

4. Sales Training

  • Wedding-specific sales techniques
  • Consultation and discovery call guidance
  • Objection handling strategies for common wedding client concerns
  • Pricing presentation methods

5. Dedicated Account Management

  • Personal account manager for the duration of the program
  • Regular progress check-ins and strategy adjustments
  • Expert guidance from experienced wedding industry professionals

Expected Outcomes

By the end of the three-month Foundations Package, clients can expect:

  • At least three booked weddings within 60 days of ads going live
  • A fully functioning lead generation system
  • Established sales process with clear steps and milestones
  • Improved confidence in handling sales consultations
  • Foundation for continued predictable business growth

Program Timeline

Month 1: Development & Launch

  • Onboarding and business assessment
  • Marketing planning document creation and review
  • Offer development and pricing strategy
  • Ad creative development and campaign setup
  • CRM implementation and email sequence creation
  • Campaign launch

Month 2: Sales Training & Conversion

  • Comprehensive sales training delivery
  • CRM management training
  • Lead handling and consultation guidance
  • Conversion rate monitoring
  • Ongoing campaign management

Month 3: Optimization & Scaling

  • Ad campaign optimization to reduce cost per lead
  • Conversion process refinement
  • Email sequence effectiveness review
  • Final strategy adjustments
  • Transition planning for continued success

Delivery Method

The Foundations Package is delivered through a combination of:

  • Structured one-on-one meetings with your account manager
  • Actionable assignments with clear deadlines
  • Digital training resources for sales techniques
  • Behind-the-scenes setup work completed by our team
  • Regular progress reviews and strategy adjustments

What Makes This Package Unique

Unlike generic marketing services, the Foundations Package offers:

  • Wedding industry-specific strategies developed by experienced wedding professionals
  • Complete CRM setup and implementation included in the package price
  • Offer development guided by years of wedding industry expertise
  • Focus on both marketing AND sales skills needed for wedding bookings
  • Structured approach that establishes proper business foundations

Investment

The Foundations Package is available at:

  • One-time payment of $1,500 for the full three-month program
  • Or three monthly payments of $600

The Process

  1. Onboarding: Upon booking, you’ll be assigned a dedicated account manager who will conduct a comprehensive assessment of your current business, offerings, and goals.
  2. Strategic Planning: Within one week, you’ll receive a detailed marketing planning document outlining our recommended ad strategy, offer structure, and pricing advice tailored to your specific wedding service.
  3. Implementation: Upon your approval, our team begins developing ad creative, setting up your CRM, and creating your email sequences.
  4. Campaign Launch: Your ad campaign goes live, beginning the active lead generation phase.
  5. Sales Enablement: You’ll receive sales training and CRM usage guidance to maximize your booking potential from incoming leads.
  6. Optimization: As leads come in, we’ll work together to refine your approach, improving both lead quality and conversion rates.
  7. Completion: The program concludes when you’ve achieved three paid bookings through the new system, typically within 60 days of campaign launch.

The Foundations Package is the perfect starting point for wedding vendors who are ready to move beyond referrals and word-of-mouth to create a predictable, scalable booking system. This program lays the groundwork for future growth while delivering immediate results through our proven methodology.

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